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Our Digital Marketing Training Options and More

Who do Infinit Academy training programs address?

Small & Medium Companies - Traininigs and Masterclasses

Specialized trainings for Small and Medium Comanies.
Either you are an agency that wants to go digital or a company that wants to harness the power of digital advertising we can customize a perfect digital marketing training program for you. As it is a “new school” expert-based way of sharing knowledge, Infinit Academy is not setup and does not issue any certifications or diplomas of any kind at this time but we are looking into this system also in the near future.

Let's customize a course, training or masterclass perfect for you!

Large Corporations - Trainings and Masterclasses

Either you want to upgrade on the digital advertising know-how of your team, train your sales team better or create an innovative climate and tools, Infinit Academy cand create the perfect digital marketing training program for you. Let our extended corporate training experience work for you! As it is a “new school” expert-based way of sharing knowledge, Infinit Academy is not setup and does not issue any certifications or diplomas of any kind at this time but we are looking into this system also in the near future.

Let's customize a course, training or masterclass perfect for you!

Event Organizers - Keynotes & Seminars

Make your event memorable. Our speakers bring the latest advances in technology, digital advertising, futurology or e-commerce and performance. Book one of our speakers today and impress your audience with knowledge and entertainment! As it is a “new school” expert-based way of sharing knowledge, Infinit Academy is not setup and does not issue any certifications or diplomas of any kind at this time but we are looking into this system also in the near future.

Book one of our speakers today! Make your event unique and memorable!

Individuals - Trainings & Masterclasses

Infinit Academy organizes classes for 15 and for 30 individuals. As we are a B2B focused company these are LIMITED EDITION AND VERY RARE and are done only few times a year. Subscribe to our newsletter and Facebook page to be the first to know! As it is a “new school” expert-based way of sharing knowledge, Infinit Academy is not setup and does not issue any certifications or diplomas of any kind at this time but we are looking into this system also in the near future.

Learn from the best - subscribe to a training or masterclass perfect for you!

What subjects can we cover?

Digital Marketing & Advertising - Beginners - Click to Expand

Either you are beginner, intermediate or advanced learn the secrets of digital advertising from the experts that do it every day.

Here are some of the subjects we can cover:

Digital Marketing Basics – beginners level

For small and medium companies, agencies or large companies that are now moving into the digital territory.

Pre – Assesment + Free discussion + Intro and Basics (how digital changed the world of business)

General Digital Course – available digital channels, impact in business, specific needs and solutions for each, what kind of resources are needed internally and what kind of providers are there

Main channels in depth approach ( website + SEO basics, CPC basics), business social media ( LinkedIn, Facebook, YouTube ), Online Reputation and Online Reputation Management. How to assess a business digital needs in relation with business objectives, how to create a working digital setup (internal process, internal resources, providers, way of working, measuring ROI)

Full Day workshop – Q&A, examples and exercises

Online presence – assessing the need, defining what digital assets are mandatory, defining how to request them, selecting a provider. How to analyze the business competition through digital presence, how to draw and interpret conclusions

Revenue increasing through digital – How to select paid channels (Ad-words, Google Ads, FB Ads, Paid Media, PR), how to create more demand, generate leads, how to measure efficiency. How to integrate digital in the business (business transformation towards digital) – basic introductory level

Building a long term digital strategy and digital presence, creating a business wide real time KPIs dashboard, suited for each type of business

Case Studies, Analyzed in detail, based on the knowledge gained in the course, with full interpretation and learnings.

Digital Marketing & Advertising - Medium Level - Click to Expand

Digital Marketing Medium Level

For small and medium companies, agencies or large companies that already have some experience but want to learn more

Set objectives to any campaign: business objectives, not digital objectives.
How to determine the digital need and solution.
Meet on the same side with CFO: translating marketing and advertising language to financial department. What is CLV (customer lifetime value)?
How to create a good campaign brief based on a need, how to measure agency performance, how to measure digital asset and digital channel performance.
How to define a lead generation and processing system.
How to connect sales to advertising activities (especially online).

Social Media – what, why, how? – Medium level approach. How to determine what channel or channel mix is right for a specific need. Social Data Analytics Explained – how to use Analytics Tools and what to look for.

Explaining the paid model system: fair for everyone on a fair usage policy. Why tactical campaigns seem not to be profitable? Business analysis of campaigns: how to increase long-term and short-term revenue. Next step: increase profitability
Find your buyers and create a digital ecosystem in every campaign: how to prepare your campaigns and data; how to choose channels such as mobile marketing
Revenue increasing through digital – How to select paid channels (Adwords, Google Ads, FB Ads, Paid Media, PR), how to create more demand, generate leads, how to measure efficiency. How to integrate digital in the business (business transformation towards digital) – medium detail level

SEO connecting with Paid Campaigns- on page/off page – medium level approach
Protecting your digital brand and assets: ORM and SEO
Live workshop and role playing – client, marketing rep, agency rep. We select live 3-4 cases and work on them in detail by wearing different “hats” from each side of the table. We basically create the need, create the brief, select the provider, create the campaign/asset, receive it, launch it, measure it and draw conclusions together.

Building a long term digital strategy and digital presence – being always-on, creating multiple real time KPIs dashboards – business, marketing, advertising, customer-oriented, suited for each type of business – medium level approach.
Add loyalty for your brand: eMail Marketing in owned/partnership databases; IVR and SMS marketing
CRM and eCRM – how to build one and use it.
Thinking in maximizing profitability always-on approach (marathon, not short tactical sprints), instead of limiting costs. Look more at revenue and profit, then at expenses/investment

Case Studies, Analyzed in detail, based on the knowledge gained in the course, with full interpretation and learnings – medium level approach

Digital Marketing & Advertising - Advanced / Professional Level - Click to Expand

Digital Marketing Advanced

For professionals that want to brush-up or learn more.

Transform business objectives into (Tra)digital ones
Get your actions scheduled: organize and plan your actions according to a calendar
Detailed all channels advertising: how to choose channels that you need and that will deliver

Setting up your assets: UX & UI; finding key-points in further development of all the assets and customer insights

Advanced focus PPC pay per click – lead generation/ Performance Media approach – how to select proper channels and inventory based on a brief; how to optimize a campaign based on data, not feeling/hunches.
Full Media Planning and added-value for business course – Google Adwords, Facebook Ads, Inventory Platforms, Youtube, remarketing and other platforms. How to get memorable through simple actions and interconnect channels

Using SEO to optimize digital campaigns: Advanced SEO tactics
Act fast when ORM is needed: protect your brand image online and prevent further attacks (use also Social Media)
Email marketing tactics, strategy and examples. Available tools, linking it with the CRM and eCRM strategy. How to increase CTR and OPEN RATES

Web/Data Analytics – Expert level course regarding analytics, data interpretation and actionable insights. How to create big data system.

Conversion Rate Optimization and Normalization – Expert level course regarding conversion rate optimization, real time channel atribution – UX/UI, heat maps, A/B testing Out of the box ideas: SMS, Mobile Marketing, IVR

E-Commerce & Performance Digital Advertising

Business transformation towards digital created more opportunities than ever for almost all types of businesses. Are you and your team taking advantage of the numerous ways of selling online? Learn how to master e-commerce, performance and “own” your sales!

Soft Skills - Sales and Negotiation

In our current social and professional environment there is an infinity of channels available for communication so the soft skills are becoming more and more important. We can train your team to “Actually” communicate effectively.

Applied Innovation - Out your company and team in the lead, learn how to use technology to your advantage!

Innovation can now be equal with evolution, especially in the business world. Master the global success stories and learn from them.

High Impact Presentations and Public Speaking - Learn from the best

We live in a connected world in which content is key. Learn how to create the best presentations and how to support them in public from 1 to 5 to 500 people in the audience. The stage is made for the winners! Conquer it!