Either you are beginner, intermediate or advanced learn the secrets of digital advertising from the experts that do it every day.
Here are some of the subjects we can cover:
Digital Marketing Basics – beginners level
For small and medium companies, agencies or large companies that are now moving into the digital territory.
Pre – Assesment + Free discussion + Intro and Basics (how digital changed the world of business)
General Digital Course – available digital channels, impact in business, specific needs and solutions for each, what kind of resources are needed internally and what kind of providers are there
Main channels in depth approach ( website + SEO basics, CPC basics), business social media ( LinkedIn, Facebook, YouTube ), Online Reputation and Online Reputation Management. How to assess a business digital needs in relation with business objectives, how to create a working digital setup (internal process, internal resources, providers, way of working, measuring ROI)
Full Day workshop – Q&A, examples and exercises
Online presence – assessing the need, defining what digital assets are mandatory, defining how to request them, selecting a provider. How to analyze the business competition through digital presence, how to draw and interpret conclusions
Revenue increasing through digital – How to select paid channels (Ad-words, Google Ads, FB Ads, Paid Media, PR), how to create more demand, generate leads, how to measure efficiency. How to integrate digital in the business (business transformation towards digital) – basic introductory level
Building a long term digital strategy and digital presence, creating a business wide real time KPIs dashboard, suited for each type of business
Case Studies, Analyzed in detail, based on the knowledge gained in the course, with full interpretation and learnings.