Jacob-Jan Walburg has 20+ years of experience in international sales leadership, marketing and business development working for Microsoft, having engaged with C-Level executives of A-brands in over 30 countries in Benelux, DACH (German speaking countries) and Central Eastern Europe. With a primary focus on developing business in emerging markets or driving emerging cloud based products and services into mature markets.
During this time, he has built up experience by helping large organizations to adopt and select innovative technologies to exceed their goals. He has been a part of these (cloud) transformations in several industries by engaging with companies like SAP, BASF, BMW, SHELL, PHILIPS, NXP, Allianz and Merck.
Jacob-Jan is also member of the board of a start-up in the nuclear industry and has founded Transform 2 Exceed in 2015. The purpose Transform 2 Exceed is to help organizations in their transformation process in order to exceed their goals. He strongly believes that these organizational – and business model – transformations are needed to survive in a global economy with disruptive changes happening in all industries enabled by technological innovations.
As an experienced international speaker, Jacob-Jan loves to shake up the audience a little with provocative statements that triggers a different mind-set, he does this with humor and passion.